Archive for March, 2007

What’s an interface architect ?

Filed under TV, case study, method, research
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… and how he can help to get more satisfaction from cable TV.
Oddly enough, one of the biggest challenge I face when meeting prospects is to explain concisely what I really do. Depending on their background, they see an interface specialist either as a graphic artist, or a programming guy. Actually I work closely with [...]

Posted on March 8th, 2007

Of Zune and focus groups, the brown factor

Filed under design, method, usability
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Microsoft’s MP3 player sports 3 colors: black, white and… BROWN! This weird choice inspire me this reflexion about innovation, design, and focus groups.
As we all know innovation is certainly not a key for success when it is about market shares. Microsoft holds the biggest share in the global PC related software market. But they always [...]

Posted on March 5th, 2007